MY SERVICES
CHASING STRATEGIC AND CREATIVE SOLUTIONS
CONTENT STRATEGY
Identifying editorial, organizational, user-friendly, voice & tone, and other best practices for your content.
SEO ANALYTICS
I review domain/page authority, keyword reports, and how to help you better rank on search engines.
LEADERSHIP WORKSHOPS
Having trouble getting your team to create a unified vision? My workshops identify key fears and real solutions to your pressing leadership problems.
EDITING
Editing services are targeted towards both web-first content and long-form marketing and narrative materials.
WRITING
Need help constructing meaningful content for your users? Want me to guest-write a podcast episode? I excel in both marketing and fiction writing.
PERFORMING ARTS
Choreography. Alto belt. Improv training. Camera-friendly. Voice acting. Need a performer? I have the experience and training to support your project.
MY VALUES
WHAT I BRING TO THE TABLE
DIVING DEEP.
Meaningless data abounds in many contexts. My job is to dig deep into information and pull forward the most important driving factors. Whether it is figuring out what an end user truly needs from a website or exploring the dark shadows in a character’s psyche that motivates them to act, I know it takes time and research to find the needle in the haystack.
INTENTIONALITY.
Once I understand the most important aspects of a project, I pull forward related next steps that are directly linked to the goals and objectives. I use data-driven solutions that are tailored to the needs of the project.
STORYTELLING.
Someone once told me that the job of a good hook is to make the audience believe the story is not about them. It allows them to enter in to the “suspension of disbelief” and be more open to change. I constantly craft my stories–both professionally and creatively–to achieve catharsis.
Encouraging Creativity and New Perspectives
When I approach art–any art–I approach it with the awe of creative power. As a military brat and the child of a Cuban-American and a Canadian, I am lucky to have had the opportunity to spend most of my life moving between cultures. As an adult, I have continued to experience diverse stories; both real and fictional.
I believe in working with people whose voices have been marginalized. My goal is to create a career around partnerships that connect across gender, race, nationality, class, and other lived experiences.