project overview
A national consultation firm required a new content strategy alongside their website redesign. I worked alongside information architecture and digital strategy to develop an SEO-driven content strategy. Using writing fro web best practices, I worked with the client to develop content outlines, optimized keywords for priority pages, and designed a step-by-step content writing worksheet.
SERVICES
- Content outlines
- Content strategy
- Governance guidelines
- Headline suggestions
Lisette Alvarez 