I have neglected my personal blog, but that doesn’t mean I haven’t been blogging. Check out some of my work with the Web Development Group. As a digital strategist, I work with client projects and help provide content on our own site. Here are a few of my recent posts:
4 Ways to Amp Up Your Company’s Web Presence With Social Media
Companies rely on building and sustaining relationships. If you are in the DC-metro area or similar urban centers, these relationships are particularly important. Whether you rely on government contracts, donors, or private clients for your business, a good web presence can help facilitate those crucial relationships. You don’t need to be fluent in the language of the digital age, but all industries can benefit from a social media strategy.
What if you are a Reston-based security consultant without a social media strategy? You are surrounded by major security and international industries, and you want to be competitive in the chaotic DMV swamp. Or what if you are a small non-profit in Rosslyn seeking the fickle attention of donors and local stakeholders?
The Battle Between Content Strategy and SEO
We could have titled this blog “Clickbait: The Bane of Everyone’s Existence”. We know that regularly feeding the blind beast (Google) is a touted marketing tool, and a necessary evil. And there are two main ideologies behind the practice: Content Strategy and SEO. So which way is the right way? Let’s dig a little deeper…
When it comes to SEO, the theory is simple: want more people to see your stuff? Make more stuff. Tailor your content to optimize visibility with keywords and tons of pages. Those who subscribe to the ideals of SEO will research exactly what Google likes, and deliver it in bulk, ensuring high visibility and a top search engine rankings. “Search engine optimization will make your organization successful. SEO should be your focus when building your web presence; content comes later.”
Web Accessibility and Web Development
When you sit down to work with a client’s website, do you make sure that every image, embedded media, plug-in, etc. that conveys content has equivalent alternative text?
How about synchronized captions in videos? Or do you let YouTube handle that?
People with disabilities are often an invisible minority. Despite the provisions in the American Disabilities Act, people with disabilities are still dealing with the fact that many public and private organizations do not consider their needs in general…let alone when designing a website.
How To Convince Your Team to Adopt a Mobile Strategy
Has your organization balked at the pricetag for a full, mobile-responsive redesign? How about the daunting dual workload involved in separately managing a mobile site (mSite or m-dot) and a desktop site? Does your leadership wave off the importance of mobile due to low mobile traffic? Does the thought of creating a mobile strategy seem like just another buzz-phrase?
These excuses are just that. Excuses. Your customer is on mobile whether you are catering to them right now or if you are completely ignoring them. You need a mobile-friendly website if you depend on your web content to promote your brand, connect with clients, or sell your products. If you want to seek out long term success, you need to have a mobile strategy in place.
How to Create Landing Pages for High Conversion Rates
CLICK HERE AND GET YOUR FREE TRIAL!
LANDING PAGES ARE THE KEY TO CONVERSIONS!
PUT BIG IMAGES HERE!
DON’T CLUTTER YOUR LANDING PAGE!
DON’T DISTRACT FROM THE CALL TO ACTION!!
ALL CAPS STILL WORKS!
SET YOUR BUTTON PRECISELY 60PX TO THE RIGHT OF YOUR CTA STATEMENT!
Okay, maybe we jumped the shark on that last one. But there are a lot of magic formulas out there telling you how your website can achieve more conversions. Not all of so-called “best practices” are necessarily backed up by evidence.
Lisette Alvarez 