International Affairs Graduate School

project overview

An international affairs graduate school required an updated content strategy with the primary goal of improving SEO and increasing applications to their programs. I led the client through a voice and tone workshop to develop a consistent content writing strategy. I curated a list of target keywords per priority webpage based on gap analysis and ideal ranking opportunities. The project also included content strategy governance and documentation, content writing for key program pages, and leading another workshop that taught client stakeholders writing for web.