Project Overview The Disappearances in Mexico campaign was a bilingual, multimedia, research-driven project with the Washington Office on Latin America. In the series, official data was visualized and explored how authorities in Mexico have underutilized tools meant to bolster investigations into disappearances. I was the primary project lead for this project. The campaign included a websiteContinueContinue reading “Disappearances In Mexico”
Project Type Archives
Con Líderes Hay Paz
PROJECT OVERVIEW CON LÍDERES HAY PAZ is a bilingual digital advocacy campaign launched by the Washington Office on Latin America with the goal of supporting the work of social leaders fighting for peace in Colombia. The work was done in communication and partnership with social leaders in Colombia. I was the project lead on thisContinueContinue reading “Con Líderes Hay Paz”
International Affairs Graduate School
project overview An international affairs graduate school required an updated content strategy with the primary goal of improving SEO and increasing applications to their programs. I led the client through a voice and tone workshop to develop a consistent content writing strategy. I curated a list of target keywords per priority webpage based on gapContinueContinue reading “International Affairs Graduate School”
National Nonprofit Website
Project overview This client is a national nonprofit that required designing and building templates with a flexible WordPress theme under a tight deadline. I also lead content entry for over 20 pages and edited provided content following writing for web and SEO best practices. provided SERVICES Template building – WordPress Wireframes Design Content editing SEO/KeywordContinueContinue reading “National Nonprofit Website”
Impact Investment Organization
Project overview I partnered with an international impact investing organization to improve their website SEO and traffic. I curated a list of target keywords per priority webpage based on gap analysis and ideal ranking opportunities. I was also asked to consult on landing page content strategy and implement a social media marketing strategy for oneContinueContinue reading “Impact Investment Organization”
International Nonprofit
Project overview I worked with an international nonprofit during their website redesign project, interviewing 15 internal stakeholders, providing strategic recommendations based on data analysis and qualitative user research. After launch, I worked directly with the client to develop blog governance, track performance, and recommend changes. SERvices Strategic researchStakeholder interviewsSEO/Keyword researchBlog governancePerformance tracking
Lisette Alvarez 